Launch
Build right from the start. An identity designed before disconnected touchpoints accumulate.
Transformation begins where conformity ends.
We build brand identities for businesses that are launching, evolving or repositioning.
New Brunswick · Canada
Featured project 01
Kairos & Co · Identity & event systemView case study →
When the brand falls behind
Your business is changing. Your brand should be able to show it.
We are most relevant at three moments: launch, evolution and repositioning.
Evolve
Realign perception. Your business has grown; its identity needs to keep pace.
Reposition
Be seen differently. Rethink the system, not just the logo.
How we think
Being different isn’t a strategy. Knowing why you should be is.
A departure only matters when it solves something.
Understand the frame
Identify what needs to change
Build what belongs to the brand
Understand the rule. Find its limit. Build better.
Case study · Kairos & Co
Kairos & Co
Brand Identity · Event System · Creative Direction
Core identity + editorial application
The system must remain recognizable beyond the logo.
Typography, rhythm, colour and applications should express the same idea without becoming repetitive.
Stationery · system application
Brand applicationsArtwork kept in its natural ratio
The same language, across different formats.
Each application extends the system without forcing the work into an arbitrary frame.
The portfolio is growing
Two new brands are being finalized. Their content can replace these slots without changing the structure.
Project 02 · in progressIdentity to integrate
Project 03 · in progressIdentity to integrate
What we build
A brand doesn’t end with the logo. Neither does our work.
Three levels of intervention. One standard: every new expression should strengthen the system.
Build the brand
Strategy · Positioning · Identity · Brand system
↗Activate the brand
Campaigns · Presentations · Events · Social · Collateral
↗Evolve the brand
Creative direction · Ongoing support · System extensions
↗Our process
Creativity doesn’t replace method. It needs it.
01Understand
02Define
03Create
04Build
05Activate
The goal is not simply a successful piece of design. It is a system that keeps working after our involvement.
Metanoïa Creation
We think before we create. And remove what has nothing to say.
A New Brunswick creative studio working at the intersection of strategy, identity and creative direction.
Your project
What needs to change?
Whether you are launching something new or your current brand no longer reflects your ambition, we can start by understanding what needs to evolve.
Start a project