Work

Every project begins with something that needs to change.

We show the thinking as much as the outcome. A brand identity should not be judged only by how it looks, but by how well it responds to something the brand needed to solve.

01 · Case study

Kairos & Co

HR Brand Identity · Creative Direction · Bilingual System

Building a clear, credible and human identity for an HR consulting firm — then making it genuinely usable everywhere.

Kairos & Co identity applied to business cards

New Brunswick · Brand project View case study

02 · Case study

Light Threads

Fashion · Visual identity · Creative direction

Building a brand recognised through its mark, yet desired for its world, material and attitude.

Light Threads black and ivory editorial world

Fashion · Identity systemView case study

03 · Brand journey

Metanoïa

Strategy · Identity · Multi-channel deployment

Showing how one guiding idea becomes a coherent presence across the website, business tools, events and apparel.

New Brunswick · Brand journeyExplore the journey

04 · Case study

Parcours Metanoia

Nonprofit · Visual identity · Community deployment

Giving a clear presence to a nonprofit that supports personal transformation and the development of human potential in service of the community.

Parcours Metanoia signage in a community space

Nonprofit · Identity systemView case study

Presentation principle

Each case starts with the idea, then reveals the system and finally the real applications that prove the brand works.

Your project

Does your brand need a new direction?

We can start by understanding what no longer reflects your ambition.

Start a project