Practical guide · Free

How Can Your Image Undermine Your Value?

Ten signs that make people doubt your work before they have even seen it.

How Can Your Image Undermine Your Value, a book by Kevin Mbakop

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Three signs that may sound familiar.

Sign 03

“Our business has grown, but our image still tells the story of our first steps.”

Check this in ten minutes. Write down five things that are true about your business today but were not true three years ago. Do your website, social profile and sales document show at least three of them?

Sign 04

“I know my price is fair, but I always end up justifying it.”

Check this in ten minutes. Reread your latest proposal. Before the client reaches the final amount, do they already understand the problem, the process and what makes your approach credible?

Sign 09

“Our expertise speaks fluent jargon. Our client does not.”

Check this in ten minutes. Explain your offer in thirty seconds to someone outside your field. If they understand every word but still cannot say what you improve, simplify again.

Recognize your business in one of these signs? Discover the other seven and the practical checks you can complete yourself in the full guide.

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Go further

Ten signs. Ten practical checks.

Get the full guide and see what your image communicates before your clients draw their own conclusions.

Each sign explains what is really happening, offers a concrete example and ends with a simple action you can complete in ten minutes.

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Useful, even without us

You will finish each sign with one precise action you can complete on your own, without a paid tool.