Sign 03“Our business has grown, but our image still tells the story of our first steps.”
Check this in ten minutes. Write down five things that are true about your business today but were not true three years ago. Do your website, social profile and sales document show at least three of them?
Sign 04“I know my price is fair, but I always end up justifying it.”
Check this in ten minutes. Reread your latest proposal. Before the client reaches the final amount, do they already understand the problem, the process and what makes your approach credible?
Sign 09“Our expertise speaks fluent jargon. Our client does not.”
Check this in ten minutes. Explain your offer in thirty seconds to someone outside your field. If they understand every word but still cannot say what you improve, simplify again.